The question and answer
Turn the historical fashion theme into a list of real product formats, component quantities and artwork requirements. Avoid using unverified market claims to determine the size or scope of the program.
Use the purchasing mix
List the products the brand actually sells and how they are handed over. Identify which can share exterior artwork and which need separate supports or dimensions.
Control the range
Review the components as a family before adding more formats. This topic owns assortment planning, while the companion men’s fit article owns the measurements and placement of the individual pieces.
