The question and answer
Packaging organizes how the piece is presented, identified and passed to the customer. Define those tasks directly rather than assuming the package increases perceived value, loyalty or sales.
Map the customer encounter
State what staff show, which brand information is visible and what the customer carries away. A box, card and bag can serve different roles and should not be included solely because they appear in a styled photograph.
Keep repeat use conditional
If later storage or reuse is intended, describe it and review the selected sample for that purpose. An intention to keep the box is not evidence that every customer will reuse it or that an environmental benefit has been achieved.
